My wife’s company is replacing most of their office furniture. I was volunteered (shanghaied) to help remove and store the old furniture. It will be done in phases and involves renting a truck on several different occasions.
On our first foray into the truck rental experience…the service was terrible. This is a national company whose name is instantly recognizable. (They use an orange and white color scheme.)The truck barely ran, was dirty, and the extra equipment we ordered wasn’t inside. (Luckily, I looked before we left.) The staff acted as though we were an intrusion on their day. The young man who was to check me out on the truck was busy on his cell phone. It must have been very important because he gestured in the direction of this sputtering, filthy beast and nodded that tit was ready for me.
Our next experience was with a competitor and the difference in service was like the difference between night and day. (This company’s name rhymes with Snyder.) The service, the people, and the vehicle were all first rate. Guess who’ll get the rest of our business?
This experience got me to thinking about the customer service we copywriters provide to our clients. Given two copywriters of equal ability, who do you think the client will give his business to? The Prima Donna who is hard to work with…or the guy who is willing to compromise and become part of the team. You need a big ego to succeed in the copywriting business. But it should be tempered with a generous dollop of humility.
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