In Memory of Gary Halbert

I’m sure that by now everyone in the copywriting community is aware of the passing of Gary Halbert.

I didn’t know him except by reputation. But, as a member of the copywriter’s fraternity, I’m saddened whenever we lose one of the legends.

By all accounts, he was a great copywriter and a genuine person. To gain some insight into Gary, go to John Carlton’s blog at http://www.john-carlton.com/

He has written an eloquent tribute to his friend and mentor.